Gender Roles How They Affect The Family - 1327 Words

Gender Roles: How They Affect the Family Gender role is a term used in the social sciences and humanities to denote a set of behavioral norms that accompany a given gendered status in a given social group or system (Gender roles. 2011). When people think about gender roles in the family, they normally go right to the stereo types; men always are the ones who work and women are the ones who stay at home and take care of the house and children. In some families that is not the case; there are some men who are stay at home dads which you do not see very often. This can be a good thing because having the dad stay home and be with the children could help with their relationships. Many times the father is not home much because of their job which†¦show more content†¦They are not shared equally though because in his reading of current expectations in marriage is says that men still fix things and take care of automobiles while women still have the primary responsibility to take care of the house and the welfare of the chi ldren. If both parents work it is normally the mother that will take off work to stay at home with a sick child (Neuman, F). Gender roles have drastically changed over the past years. You rarely saw the woman anywhere but in the kitchen or doing chores around the house and the man always as the head of the family and the only source of income. You see these stereotypes everywhere. What we see on TV, read in books or even anything on the internet impacts us on what we think about gender roles. We comprehend that gender stereotypes are based on what society wants to happen or what others believe the key to each gender role is (Women in the media. 2013). Women Working: Yet Still Having a Steady Relationship with Children The whole deal about having the women stay at home with the children and to take care of the house is a good idea. But if the father does not have a good enough job that will be able to pay for all the bills, groceries and necessities, then the mother should also work to help get a better income for the family. Having two steading incomes coming into the household is always a good idea so you do not have to worry about falling apart and not being able to

Famuos Thinker - 1770 Words

Famous Thinkers Paper We shall overcome, we shall overcome, we shall overcome someday, deep in my heart, I do believe, we shall overcome someday. These legendary words have been the foundation for people of color since the long nights of captivity, slavery. Several prominent activists have made immense strides in making those words a reality. Such individuals like James H. Cone and the Reverend Dr. Martin Luther King Jr. James H. Cone, an advocate affectionately known for black liberation theology, a theology grounded in the experience of African Americans, and related to other Christian liberation theologies. James H. Cone approach provided a realistic snap shot of a new way to articulate the distinctiveness of theology in the Black†¦show more content†¦James H. Cone, a black theologian of liberation who like all other black theologians was seeking freedom and justice. Cone has a strong condemnation toward racism and oppression of black people, especially within the black church. He strongly believed that religion is the solution to any problem. Dutifully, Cone turned to scriptures as the sanction for his demands, not allowing anyone or anything to separate him from the love of God. James H. Cone main objective was to resurrect himself and his people from the ashes of racism by using the foundation of the Black Church [scriptures] and confronting adversity. Dr. King tussled with the cares of life looking for solutions, concern for his family, and stood up for righteousness, justice, and truth. Dr. King knew what he was up against was daunting and knew enough to call on the name of Jesus. Dr. King believed in the power of prayer even through the countless number of threats he received and even arrested he stood unyielding for what is right, justice. Dr. King refused to sink in the quick-sands of racism and abhorrence. Dr. King realized that he had to alter the mindset of society if change was to come. These two famous thinkers were mindful of the test and misery they would face. Their work addresses the advancement for minority people with the hope and promise to expunge racism among all people. During these historical moments one could only imagine that the most important audience

Study of Consumer Attitudes to Drinking Free Essays

CONSUMER ATTITUDES TO DRINKING – UK – AUGUST 2010 – Consumer Usage – Market in Brief ? There are opportunities for both the on- and off-trade to take advantage of consumers’ willingness to try different drinks. As cocktails are associated with bartender knowledge, skill and theatre of serve, there is scope for the pub industry to differentiate and for manufacturers to replicate, as already seen by Bacardi’s Mojito mixed drink, now complete with branded packs of ice cubes at Tesco. Internal marketing Environment UK alcohol consumption has been in decline since 2004 but penetration levels are still high as drinking is deeply ingrained in the British culture. We will write a custom essay sample on Study of Consumer Attitudes to Drinking or any similar topic only for you Order Now What People Drink and How Often Although alcohol consumption is down in the UK, consumers are increasing their drinking repertoire, with cider now ranked alongside the lager, wine and spirits categories. Rose benefits from appealing to all age groups and the much sought-after younger demographic, something the red and white varieties have failed to do. ? Rose wine has managed to do what white and red wine have been trying to do for years: appeal to the younger demographic. While it is not as popular a drink as the other wine flavours, white spirits or cider, rose has the advantaged in appealing almost equally to every age group, from 18-24-year-olds to the over-55s. ? Lager has been drunk by the most people (60%) over the past 12 months and is the largest market in terms of volume sales (see Internal Market Environment). ? Lager drinking remains largely male-dominated, with three quarters of men drinking lager in the last year compared to 40% of women, while the opposite is the case for white and sweeter-tasting rose wines, which women tend to prefer. Choice differs by age Figure 17: Types of alcohol drunk in the last 12 months, by age, August 2010 Base: 838 internet users aged 18+ ? Over a third of women, however, drink alcohol less than once a month or never drink alcohol. Interestingly, and in contrast to reports in the media, the highest proportion of people who never drink alcohol is amongst the 25-34-year-old age group, followed by 18-24-year-olds. ? According to Mintel’s On-trade Soft Drinks – UK, December 2009 report, women are much more likely than men to drink soft drinks in the on-trade and are opting for healthier and somewhat more expensive drinks when they do so. There are several barriers to women drinking alcohol, including health and social mores. Mintel’s Understanding Drinking Occasions and Unlocking Potential Customers – UK, August 2009 report found that almost a third of women would be encouraged to try a new alcoholic drink if it were low in calories, suggesting that brands, retailers and pubs need to d o more to inform health-conscious customers that lower-ABV and -calorie alcoholic drinks exist, both in the off- and on-trade. Factors influencing drinking habits: ? The social dimension is important when drinking alcohol, with over half of consumers drinking when catching up with friends. This is a universal factor of why people drink, being a key reason for over half of men and women and typically most important to 18-34-year-olds, although this is still high for the over-35s and across almost all socio-economic groups. Social beings Figure 24: Net difference* between any agree statements on drinking alcohol, by gender, June 2010 Base: 1,701 internet users aged 18+ who have drunk alcohol in the last 12 months * this is worked out by subtracting the percentage of female drinkers agreeing with each statement from the percentage of males. For example, 65% of female drinkers said ‘I don’t like running a tab as I can lose track of how much I’m spending’ compared to 58% of men, therefore giving a score of +7 percentage points. Source: GMI/Mintel Key analysis: While sharing pitchers of beer is common in the US and larger beer glasses pervade the European Continent (e. g. 1-litre beer steins in Germany), in the UK the defining consumer drinking behaviour is the buying of rounds. What is probably most peculiar with buying rounds of drinks is the fact that friends or family are able to request whatever drink they like, regardless of price or type, in the (usually) safe knowledge that the gesture will be returned. More could be done to encourage customers to share their knowledge of favoured drinks when buying rounds, therefore acting as brand ambassadors by driving word-of-mouth recommendations. Drinking Habits Among 18-24yr Olds – UK – June 2010 – Drinking in Context ? Findings in this report indicate that both young men and women feel under considerable pressure to drink to excess, even if they do not like the taste or the experience of getting drunk. While this is more pronounced among men, who are trying to fit in with masculine norms, a sense of social pressure to drink is also common among women. This causes greater internal conflict for them, as women are not only constrained by negative gender stereotypes of getting drunk, but they are also much more sensible about the potential detrimental health problems that alcohol abuse can cause. However, women aged 18-24 are most influenced to not drink by their ego rather than concerns about their health, with the prospect of putting on weight being the single most influential factor in their not drinking alcohol. However, despite this they are just as likely to binge drink as men, although they are less likely to be extreme binge drinkers. As a rule they prefer sweeter-tasting drinks; they are almost three times as likely as all adults to drink pre-mixed spirits (also known as alcopops or alcoholic ready-to-drinks); as well as being much more likely to drink cider and spirits which mix well with soft drinks and in cocktails, such as white rum, bourbon. ? The choice of drinks for 18-24s is influenced by alcohol being such an acquired taste, meaning that younger drinkers prefer sweeter drinks which disguise the raw taste of alcohol. For example, a major finding from Mintel’s Wine – UK, June 2009 was that wine was attracting many more consumers once they reached their mid-thirties onwards, and a main reason for this was that it takes people a while to develop their drinking palates, alongside a greater propensity to drink at home. ? Recently rose has started to attract younger drinkers put off by the negative baggage surrounding alcoholic ready-to-drinks (ARTDs), but it is the brands with higher sugar content, rather than dry roses which are leading the charge. Cider has been one of the few alcoholic beverages to see its sales volumes increasing yearly over the past five years. It has benefited from being re-invented by the Magners ‘on ice’ concept. This appealed to younger drinkers and women by highlighting its refreshment and fresh, fruity taste, in particular for summer occasions (see Cider – UK, November 2008). Few people understand how easy it is to binge drink†¦ Binge drinking is defined according to government guidelines as: * for women, drinking six units of alcohol or more in one session (ie two large glasses of wine) Flavoured Alcoholic Beverages – UK – October 2007 – Market in Brief * Young women have traditionally been the target for FABs and certainly the profile of those that drink them at least once a week still reflects that, for both on- and off-trade drinkers. The regular FAB drinker is more likely to be female, single and less affluent. * There is still some appeal among older women (25-34) who perhaps started drinking when FABs first appeared on the market, although it’s more likely these consumers are drinking less than they use to. Some women have been attracted to the new innovations in lower-calorie FABs, however, the research shows there is a growing need to develop the category as these consumers are looking for a more sophisticated drink. SWOT Strengths * Consumer demand for more refreshing drinks with lower alcohol levels. * Growing interest in fruit-flavoured drinks. * A large proportion of consumers occasionally drinking FABs providing an opportunit y to increase frequency. * Increased NPD in this market. Government campaigns on units should alert consumers to lower strength than is perceived. * A willingness from retailers to develop the category via premiumisation. Weaknesses * Fall in the number of consumers drinking alcohol as healthy lifestyles take hold. * Poor image associated with the category with underage consumers and binge drinkers. * Continued price pressure from supermarkets. * FABs’ unsuitability to developing on-trade occasions such as food-led. Lack of premium offering appealing to over-25s. * For a market in decline focus on young women is limiting the appeal and targeting requires a broader audience. * Increased competition from cider and lager offered in premium-style bottles. * Declining availability as increased options in premium drinks such as lagers, ales and ciders and soft drinks squeeze shelf space both in supermarkets and bars. Drinks Market 2008 Key Note Alcoholic drinks worth an estimated ? 41. 6bn How to cite Study of Consumer Attitudes to Drinking, Papers